![]() First, focus on content formats that tend to do best in terms of backlinks. Our analysis of 900 million blog posts found that what and why posts along with infographics got more links than other types of content like video. Thats not to say that publishing this type of content will automatically result in links. But, at least according to this study, it can increase the odds that other people will link to you. Second, create content with a hook. A hook is an angle, a data point, or something controversial that will encourage people to naturally link to you. For example, a few years back I published a post about a strategy called The Skyscraper Technique. Unlike most SEO case studies, this post contained a detailed, step-by-step process. I also made sure to give the strategy a name to make it easy to remember. And because my content contained multiple hooks, that page has 11.2K backlinks. Improve Your Sites User Experience. Improving your sites user experience UX can, directly and indirectly, help with your SEO. UX can directly help with SEO because Google knows when people start Pogo sticking after landing on your site from the search results. |
![]() SEO is continuous work, but with time and experience, you will move from an SEO for beginners guide to a more advanced position. Consistently publishing relevant posts on your blog fresh content is one of the best ways to improve your ranking on search engines. Once youve written awesome content, promote your posts to reach an even further audience. You can do it organically - by sharing them on your social media channels and through a newsletter. Or with paid advertising PPC. Both are important for your marketing strategy and should be done at some point. An organic approach enables you to create a lasting communication flow with your customers. Paid advertising helps to show your content to the right audience and increase traffic to your website faster, benefitting your SEO performance. With Nanos, you can create ads on Facebook, Instagram, and Google in seconds, and specify your exact target audience. An effective ad is just one click away! SEO is key to driving traffic to your website and enabling new users to discover your business. |
![]() Enter any site to see an instant competitive analysis, including a list of your top SERP competitors and keyword content opportunities. SEO starts with Link Explorer. Uncover content and link building opportunities, and compare to competitors for intelligent link building. Research with Link Explorer. Examine and analyze important search, social and page metrics of any site you visit right in your Chrome browser. My Online Presence. See how your location appears on local search engines and directories, and how it can improve with Moz Local. Check my Presence. Free Domain Analysis. Enter any site and see instant SEO metrics like top pages, ranking keywords, competitive analysis, and more. Get Free Metrics. MozCast reports on weather" patterns" of the Google algorithm to help you track day-to-day changes. Check Today's' Forecast. Looking for a toolbox full of SEO solutions? Try Moz Pro Free. |
![]() Because of this and the growing prominence of Internet traffic from mobile devices, having a mobile-friendly website is essential for a good Google SEO score. Our SEO checker scores your websites mobile-friendliness and evaluates factors such as.: Responsive design: Responsive design allows your website to adjust to the screen on which someone views it. Tap targets: Tap targets are the buttons users press on their mobile devices. These buttons must use appropriate spacing to ensure theyre easy to use. Mobile viewport: A mobile viewport describes how your content appears on various devices. |
![]() Learn more: How to Build a Local SEO Strategy for Your Retail Business 9 Tools to Get Started. What to do if you get stuck? Search changes often, so stay informed with a reading list. Theres a lot more to learn about SEO, and its a discipline that sees many small, frequent changes as search technology moves forward. You can start by getting updates straight from Google by reading its Google Search Center Blog and Think With Google publications. When in doubt, refer to Googles official recommended practices. I always remind our merchants that customer experience comes first, and not every bit of advice from Google matches the SEO best practices that work today. However, as a general rule of thumb, Googles guidelines can help you avoid the questionable practices that may get your site penalized. If you ever have doubts, revisit Googles recommendations. If you need extra help, you can always hire a Shopify Expert to help with your search marketing strategy. Or download an SEO plugin for your website in the Shopify App Store. |
![]() Homepage Image SEO. A good homepage needs to have images. They make a page less boring and the message that you want to pass to your readers more obvious. In terms of SEO, images can be used to give another signal to the search engine crawlers about your content. When using images for your homepage make sure that.: You set an ALT text that describes the image. Include in your ALT text keywords in a natural way. When an image includes text, try to separate the image part from the text. Search engines cannot read text that is embedded in a jpg or png. For maximum SEO, keep the image without the text and add the text using CSS and html. Optimize Your logo. Every website needs to have a unique logo. What you can do to optimize your logo is 2 easy things.: Make sure that the image filename has the name of your website. For example, my logo has this filename: 'reliablesoftnet-logo.png. |
![]() Tweak and refine the headline based on the suggestions provided by our Headline Analyzer tool. Then test the refined title again with the Analyzer and see if the tweak improves the overall score. How to Write Irresistible SEO Headlines That Work. A whopping 8 out of 10 people may not even read your content if the title isnt captivating enough. To drive traffic, share, and improve SEO rankings, youll need to create magnetic headlines that attract your audience. Lets take a look at a few tips on writing irresistible SEO headlines that work. Come Up With 2-3 Headlines for a Post. Your headline can make or break your content. Sadly, most writers dont take much effort to write a click-worthy headline. Its in your best interest to come up with at least 2 to 3 headlines for an article to ensure your headline is catchy enough. When you write multiple headlines, youll be forced to refine your original title until you find the right one. Find a Perfect Word Balance. Using power words in your title is another good strategy to increase the clickthrough rate on Search Engine Result Pages SERP and drive more traffic. |
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![]() They send thousands of spammy emails out of the blue, in hopes to fool a beginner. The definition of email spam is sending unsolicited messages to people who havent opted in. What techniques do you think these guys will use to optimize your site? Yes, you guessed right. Not surprisingly, even Google gets such emails.: Theyre asking you to link to their site or other sites. You shouldnt agree to work with companies that are suggesting you to link back to their site in the footer or sidebar widgets. To some extent, thats standard practice these days. Especially for web designers, who want to showcase their work. However, its not so standard for SEO companies, and its not standard to note that someone has done SEO for you on your site-thats youre own business, and you shouldnt be disclosing that publicly. The poor-quality SEO companies out there are asking clients to write on their site something like badseocompany.com does SEO for this site. |
![]() Is Shopify good for SEO? Yes - Shopify is designed in a way which adheres to SEO best practice, and it lets you access and manipulate all the key SEO elements easily. You dont have control over hosting, so youll have less ways to manipulate page speed an increasingly important ranking factor, but Shopifys hosting setup is generally fast and the company uses a CDN content delivery network to further ensure that stores built on the platform load quickly. How can I make a Shopify store rank highly in search results? There are quite a few steps youll need to take to ensure that a Shopify store ranks highly in search results, but the key ones are making sure that it 1 is registered with Google Search Console, 2 always uses unique product descriptions, 3 contains compelling content for which keyword research has been carried out and 4 has high quality backlinks pointing to it. Are there any SEO apps available for Shopify? A wide range of SEO apps is available from the Shopify app stores. |
![]() Many people learn best by watching - we offer SEO consultations and personalized training sessions via Zoom. During a consult, we can make suggested SEO improvements to your site as we discuss strategy. Request A Consultation. Instant 30 Jump in Conversions. The school saw an immediate change in page placement on key searches, but more importantly changes were made to the website to increase conversions. We saw an instant 30 jump in student application numbers as compared to previous years. 4x Growth in 4 Months. We brought on Collaborada to help us with website conversions. We not only received great care and attention, but also had astonishing results. We are seeing growth that we have never seen before - in just 4 months we grew 4x and it would not be possible without them. Increased Qualified Leads. The phenomenal growth weve achieved with Christines work is best reflected in the numbers. Our leads have more than doubled. the quality of all visitors/leads is reflected in the time spent on our website 5.45 plus minutes and our conversion rates. More from our blog. How to Hire an SEO Expert. Website Redesign Guide and Checklist. How To Find Keywords. |
![]() Additionally, sometimes I catch that the message in my page titles isnt as good as it can be - and essentially changing them means users will find them more relevant and useful. Now, lets get this right. Page titles arent a direct ranking factor. That is, a keyword in your titles wont rank you high on its own. However, they are an indirect ranking factor because they affect your Click-Through Rates. In other words, if your page titles are good enough, more users will click on them - which is a direct ranking factor for Google. Similarly, the opposite is true - and you will lose rankings if your titles arent well-received by the end-user. How Does Changing Page Title Tags Affect SEO? |